Thursday, June 17, 2004

NEW COKE - Only a clever marketing ploy.

I read on Snopes about the saga of New Coke and its demise. Snopes mentions an urban legend that says Coke brought out New Coke because they knew the public wouldn't like it and would demand Regular Coke back, therefore boosting demand and sales. Of course it's not true and they go into detail as to why Coke invented New Coke in the first place but I do know Coke drinkers everywhere hated the New stuff. My mom, is a Coke-a-holic to the extreme and has been all of my life. I remember when they announced New Coke how she ran out to Sam's Club and bought cases upon cases of Regular Coke before it sold out. She was stocked up.


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